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The Selling Process

Pricing a home to sell

Market the property

  • Homes are worth what the local market conditions will bear
  • Price appropriately and measure price against the competition
  • Pricing the home too high may reduce the number of interested buyers
  • Pricing the home too low may create skepticism and raise unwanted questions about the home’s value
  • The longer a home stays on the market, the deeper the discount may have to be off the original price

Use research and data

  • REALTORS® provide explanations of market data and a comparative market analysis that includes:
  • Sales price for similar nearby homes recently sold
  • Prices for homes currently on and off the market

Making a home move-in ready for prospective buyers

Look at homes objectively and think like a buyer

  • Make it comfortable for buyers to see themselves moving in
  • Think about ways to make the home more appealing – the less buyers have to change to move in, the more the home may appeal to them
  • Give potential buyers a “blank canvas” – let them see themselves adding their own flair
  • Consider repainting bold or bright colored walls – remove specialty wallpaper and replace with neutral colors

Freshen up, make repairs and pay attention to detail

  • Considercleaning, de-cluttering, removing personal items like pictures, making cosmetic repairs, etc.
  • Front yards and doors are key to making good first impressions
  • Messiness or wear and tear on the outside gives the impression that the inside may not be cared for
  • Consider tidying up the house for potential homebuyers by
  • Removing clutter and clearing off counters
  • Washing windows and screens
  • Wiping off fingerprints from light switch plates
  • Mopping and waxing floors
  • Clearing the stove and refrigerator/freezer
  • Polishing doorknobs and address numbers
  • Cleaning carpeting and drapes to eliminate cooking odors, smoke or pet smells
  • Opening windows to air out the house
  • Organizing the garage – lets buyers picture their cars in the space
  • Scrubbing the grout and tile in the bathroom
  • Putting out fresh towels, a new shower curtain and guest soaps
  • Arranging closets to show off their space